In 'Loved: How to Rethink Marketing for Tech Products,' Martina Lauchengco shares her invaluable insights on product marketing, honed from years of experience as a leader in tech giants and advisor to Silicon Valley startups. This essential read details the profound impact effective product marketing has on a product's success, offering a treasure trove of stories, frameworks, and practices from industry leaders. Lauchengco uncovers the four pillars of product marketing excellence, teaching how to engage customers, position products, facilitate collaboration, and inspire market-driven product narratives. For any professional striving to create products that don't just exist but are truly loved, this book is a definitive guide to elevating your product marketing game.