"Productize" offers a thorough playbook for professional services firms looking to transition to a product-based model. Outlining the "Seven Deadly Productization Mistakes," author Eisha Armstrong provides a practical blueprint to sidestep these pitfalls and pave the way for successful growth and value creation. With more than two dozen tools and templates, this book serves as a hands-on manual that details the cultural shifts necessary to adopt a product-mindset and outlines capabilities essential for this transition, whether grown internally or acquired. With insights on investment strategies, market viability, and commercial success, "Productize" also shares real-life case studies demonstrating victorious transformations by industry leaders. The added summaries at the end of each chapter and a focus on leveraging stories of success make it a valuable resource for leaders aiming to make their services more scalable.