Nir Eyal's 'Hooked' invites readers on a journey to understand how successful companies create products that are irresistibly engaging. Eyal reveals the “Hook Model,” a four-step process designed to foster customer habits and loyalty without relying on expensive marketing. This book distills Eyal's extensive research and professional insights into a practical guide for developing products that captivate. Both enlightening and actionable, 'Hooked' offers a treasure trove of examples from tech giants to everyday apps, showing how they secure a place in users' daily routines. Written for innovators and thinkers alike, 'Hooked' empowers anyone interested in the intersection of technology and human behavior with strategies to design products that people love.