In 'Start with Why', Simon Sinek offers an engaging exploration of what sets visionary leaders apart. With inspiring stories of figures like Martin Luther King Jr., Steve Jobs, and the Wright Brothers, Sinek uncovers the critical importance of knowing the 'Why' behind every action. He presents The Golden Circle, a unique framework that has the power to fuel innovative ideas, create lasting movements, and inspire leadership that makes a difference. At a time when people crave genuine purpose, Sinek provides the tools to uncover this vital driving force in any organization or individual effort.