In 'The Power of Habit', Charles Duhigg, acclaimed business reporter, explores the profound impact habits have on our lives. From the boardrooms of multinational companies to the inner workings of our brains, Duhigg reveals the science behind why we do what we do and how we can alter our patterns. Through engrossing stories and cutting-edge research, we learn about the 'habit loop' - a three-step process that governs all habits. Duhigg demonstrates how understanding this loop can lead to significant change, providing insights into transforming personal lives, businesses, and society. This book offers a new perspective on our nature and the extraordinary potential for personal growth and improvement.