In 'Predictably Irrational,' Dr. Dan Ariely explores the intriguing world of human decision-making, challenging the conventional notion that we operate on a rational basis. Through a series of witty experiments and astute observations, Ariely delves into the reasons behind our surprisingly predictable irrational behaviors. From the influence of price on our perception of quality to the impact of social norms on our actions, this book unveils the hidden forces that govern our every choice. Revealing systematic patterns in our mistakes, Ariely provides insights on how to make better decisions, shedding light on the quirks of human nature in a way that transforms our understanding of ourselves and the world around us.