In 'Audience of One,' James Poniewozik offers a compelling exploration of the intertwined evolution of television and the unique media trajectory of Donald Trump, illustrating how the former reality star capitalized on the fractured media landscape to ascend to the presidency. The book charts the transition from the unified television audience of the 20th century to the splintered subcultures of today, highlighting Trump's chameleon-like ability to reinvent himself—from a boastful tycoon to a reality-TV star, and ultimately to a president immersed in the politics of spectacle. Poniewozik's incisive narrative weaves a story of modern American society, media, and a man who became the epitome of the age of television.