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Business Adventures

by John Brooks

Business Adventures

by John Brooks

"Business Adventures" by John Brooks offers an intricate exploration of the business world, relaying twelve pivotal incidents that shaped the existence and trajectory of prominent companies. The book serves as a historical time capsule, graced with the kind of personality and vivid storytelling that hallmark Brooks's reportage for The New Yorker. These tales recount dramatic corporate landmarks, such as the infamous failure of Ford's Edsel, the scandal-fraught climb of General Electric, and the currency crisis that imperiled the British pound. Presenting a compelling mixture of adventure and detailed analysis, Brooks delves into an assortment of events, replete with characters and drama that could rival any work of fiction. The narrative is as much a window into the personalities behind the companies as it is an insightful commentary on the cyclical nature of finance and success.

  • Non-Fiction
  • Finance
  • History
  • Business
  • Economics
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