From borrowing $50 to start a business to building a global powerhouse, 'Shoe Dog' is Phil Knight's candid memoir that captures the riveting story of Nike's rise from an intrepid start-up to one of the world's most iconic brands. Knight's journey is packed with audacious risks, crushing setbacks, and hard-earned wisdom, as well as his early successes and the passionate team that became the heart of Nike. Through humor and heartfelt narrative, Knight shares the indelible influence of his former track coach, Bill Bowerman, and the sway of sports that fueled a cultural revolution.