'Who Gets In and Why' by Jeffrey Selingo unravels the enigmatic process of college admissions, debunking the myth of its merit-based system. Selingo, a seasoned journalist in higher education, provides an exclusive glimpse into the decision-making that happens behind closed doors of admissions offices. Throughout a year, he was embedded within diverse admissions settings: a private university, a liberal arts college, and a public flagship campus. There, he observed the inner workings of admissions teams as they weighed factors beyond academic merit, including diversity, financial contributions, and enrollment likelihood. Beyond this, Selingo accompanies students and their parents on their tumultuous journey toward higher education, offering valuable insights into the industry of college rankings and consulting. His book exposes the complex truths of college admissions and serves as a strategic guide for students and families seeking the best educational fit, urging them to look past prestigious names and find a 'good college' that truly aligns with their goals and potential.